Garie Adamson: 100 Miles and still going - Building a brand that outlasts the moment

What does it take to build something that lasts?

In this episode, I sit down with Garie Adamson, founder of a brand rooted in Toronto’s early hip-hop culture that has remained relevant for over three decades.

We talk about recognizing opportunity early, navigating rapid growth, and adapting without losing identity. Garie also shares the realities behind the brand—competition, setbacks, and the discipline required to keep evolving.